Judith Rubinat, is an expert in 360 communication and sponsorship and has been the Head of Partnership Activation at FC Barcelona since January 2018. She has more than 20 years of experience in the Sporting Communication industry. Passionate and motivated by creativity, coaching and collaboration, Judith has a wide-ranging knowledge of brand, corporate and consumer communication, which has helped her produce innovative narratives to inspire consumers and to better manage the reputation of global corporate brands.
Before joining the Club, Rubinat was the Director of Sponsorship and Events at the 2018 XVIII Mediterranean Games in Tarragona and worked for 12 years at Nike Iberia managing the communication of Nike Football amongst others and more recently taking the post of Head of Communication. She has also had experience at communication agencies such as Edelman and Weber Shandwick.
She has a degree in Publicity and Public Relations from the Universitat Ramon Llull (Barcelona) and taught on the MA-Strategic Management in Global Communication course at the same university, as well as giving talks and workshops connected with the world of sport and communication.